Many business owners feel that just by having a website that the battle is over, which is not the case because of all the factors that make it a challenge to even be found. With that being said, business owners need to search for website designers that are going to generate a clean professional and conversion friendly website that is customized behind your business to display on the qualities you have to offer. At TECHsan Media an initial web design is just one step in the right direction, because the next step is to pay attention to how customers are interacting with the site and if they aren’t then determine why that is. This information is going to be in your site analytics to see how long a visitor is spending on a page and the path they travel before leaving and develop new solutions for your site to try and generate a lead and not just a visit. What we do is implement certain elements into our clients site and test them by comparing them to previous elements to make sure that we are implementing the best information or elements possible for your business website.
Now for those that aren’t interested in understanding their potential clients and just want to have a website then they can use any of the many web design companies that simply build websites, slap it on the cheapest server available and take their money and disappear. To them, your business website design is a one-off project to help them turn a profit on a one-and-done transaction. This is not our goal at TECHsan Media and it doesn’t fit our business model because that business model is difficult to comprehend and we know them as churn and burn website design. The web is a fluid medium constantly growing. Accordingly, clients require website updates, redesigns, functions built, etc. to better the experience or they will probably not visit the site anymore for a source of information or services. We want to be able to share beneficial information to help you better your business that we form over extensive research and analytical results. We invest a lot of time and effort into our clients sites to build the trust needing to continue a great partnership. The reason a business looks for web designers is because they don’t have the time to learn how to build or to maintain their presence because they are busy enough handling the day to day operations of the business. Plus it is comforting to know that you have a company like TECHsan Media to offer expert advice and opinions that we form over trends in the online industry or through the research and management of your analytic reports.
No matter how big or small your website is, SEO is one of the most powerful tools available. Search engine optimization relates to how well your site does in search rankings on sites like Google and Bing. The higher your site climbs in rankings, the more likely it will gain new traffic, visits and customers.
Knowing this, we employ the best of the best SEO practices on all of our sites to get our clients the most traffic possible. We accomplish by highly targeting certain keywords and optimizing the structure of your site to be the most Google- and Bing-friendly it can be.
Once again, this is where responsive design comes into play. The websites create are structured under one URL (e.g. www.examplesite.com), which is makes it easier for these search giants to find relevant information on your site that helps give you a boost in rankings. This is especially important for highly-valued mobile search traffic.