Digital Marketing News

TECHsan Media LLC is one of Clutch's top firms in Texas!

info@techsanmedia.com (Todd Thornton) — Fri, 13 Aug 2021 16:49:24 GMT

Techsan Media LLC is a Clutch Top B2B Company in Houston for 2021

Since 2016, Techsan Media has offered the people of Texas everything from website design to professional photography. For the last two years we have been recognized for the quality of our work, as we’ve been named as the Clutch Top B2B Company of Houston for the second year in a row.

Clutch is an independent reviews and ratings platform that’s based in Washington DC. They cater specifically to the B2B industry and perform important research into the field. Their 2021 research includes collecting feedback from business partners that have worked with the vendors in their consideration pool.

This feedback goes through a unique verification process, which allows the Clutch team to determine the authenticity of the information sent to them. Once complete, the feedback is published on their website in review form and looks like this:

This accolade would be impossible without the consideration and kindness of our past clients and partners. Their reviews paved the way for our success, and we can’t thank them enough for that. This is what our management team has to say when we first received the confirmation email from Clutch.

“We are extremely excited to be recognized as a Clutch leader in Texas. As a small digital agency based out of Houston it's nice that our hard work is being noticed statewide. Our clutch awards and clutch profile has been an important outlet for some really good leads of local and statewide businesses looking for web design and digital marketing.” - Todd Thornton, Owner of Techsan Media LLC.

If you want to succeed as a small to medium business in Texas, we’re the team for you. Just drop us a line and we’ll work with you to take your operation to the next level.

Basic SEO Checklist for your Website

info@techsanmedia.com (Todd Thornton) — Wed, 01 Jul 2020 23:55:39 GMT

How to check the visibility of your business on Google Search

Is my website showing up on Google?

Inclusion in Google Search results is free and easy; you usually don't even need to do anything except post it on the web.

Do a site: search for your domain to see if its pages are indexed, like this: site:yourwebsite.com

If your website isn't showing up, you can verify ownership of your website in Google Search Console at: g.co/searchconsole

and submit your page using the Inspect URL tool at search.google.com/search-console .

Do I serve high quality content to users?

Making sure your users get the best possible experience on your properties should be your number one priority. Think about what makes your properties unique, valuable, or engaging.

Read the ‘Google Webmaster Guidelines’ help center article to make sure you’re managing your website using Google friendly practices.

Is my local business showing up on Google?

Google My Business is a free and easy-to-use tool that helps you manage how your business information appears across Google, including Search and Maps.

Consider adding your business and its website to google.com/business .

Is my content fast and easy-to-access on all devices?

Most searchers now use mobile devices, so you must make sure your content is optimized and loads quickly on all devices.

Test if your pages are mobile-friendly at g.co/mobilefriendly .

Is my website secure?

Modern users expect a secure online experience.

Secure your website's connection with HTTPS.

Do I need external help?

SEOs or Search Engine Optimizers are professionals who can help you improve your website and increase visibility on search engines.

Search for ‘Do you need an SEO’ to go through our guide on hiring an SEO.

Facebook Business Page Cover Photo Size

info@techsanmedia.com (Todd Thornton) — Fri, 08 May 2020 01:19:00 GMT

Finding the right size for Facebook Cover Photo that looks good on Desktop and Mobile

When designing your Facebook cover photo, you need to be careful because the cover image is displayed differently on mobile and desktop. Optimize your cover photo for the right dimensions: 820 pixels wide and 312 pixels tall for desktop, 640 pixels wide by 360 pixels tall for mobile. Loads fastest as an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes.

The problem is when creating graphic for cover photo, it never turns out right on mobile. This is what I came to find as the best Cover Photo Image size to be. Design your image with dimensions: 820 pixels wide by 462 pixels tall.

**Keep in mind that 75 pixels at the top and bottom of your image will be cropped when displayed on desktop.**

Facebook currently supports cover videos that are between 20 and 90 seconds long, and a minimum of 820 pixels wide by 312 pixels tall. The maximum (and recommended) size is 820 by 462 pixels with a video resolution of 1080p.

How to find out if your Website is Mobile Friendly?

info@techsanmedia.com (Todd Thornton) — Thu, 02 Apr 2020 12:46:34 GMT

Did you know that over 60% of organic website visits come from mobile searches?

Link to the Mobile-Friendly Website Test: https://search.google.com/test/mobile-friendly?utm_source=support.google.com/webmasters/293

The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy. Statewide Quarantines, travel restrictions, and social-distancing measures have our economy in a very vulnerable state. As virus continues, Consumers stay home, causing businesses revenue losses forcing them to lay off workers, and unemployment levels rise sharply.

Within a blink of an eye the whole the whole consumer buying process has changed. The concerns for the coronavirus are apparent in changes that are occurring in shopping behaviors. A significantly higher percentage of Millennials say they are shopping in stores less, shopping online more. It may have been avoidable before, but there is no way around it now, businesses must evolve their businesses around the world of technology and find Online Marketing Solutions to help keep revenue flow alive.

By now majority of businesses have a website, but the question is, are these websites Mobile-Friendly?

2019 Reports show that over 60% of organic website visits come from Mobile Devices. Very first plan of action to be taken now for business owners is to make sure their websites are Mobile Responsive, and if they are not, they need to act fast and find a reliable Website Design Company to quickly come in and fix this problem. But just having a mobile website is not going to be enough, you will need to find a reputable Digital Media Agency that will not only create a conversion driven mobile responsive website but will also have the necessary skills to help put your business in front of customers who are on their mobile devices and desktops searching for your services.

TECHsan Media is a one stop shop to all of your Digital Marketing needs. TECHsan Media is a boutique Digital Marketing/Graphic Design Agency with a proven track record of helping Local Businesses monthly achieve their Key Performance Goals. No long-term agreements we stand behind our work, we provide our services on a month to month basis.

So if you are ready to "Stand Out with your Brand Out" then reach out to TECHsan Media and schedule a Free Consultation with one of our Digital Marketing Rockstars!

"Failing to Prepare is Preparing to Fail" .

Call us Today . (832) 834-7952

What is the Correct Google My Business Post Image Size?

info@techsanmedia.com (Todd Thornton) — Wed, 06 Nov 2019 06:21:32 GMT

The Correct Google My Business Post Image Size

540 pixels (width) and 405 pixels (height)
JPG, PNG or BMP file format
4:3 Aspect ratio
Minimum file size of 10KB
Maximum file size of 5MB

TECHsan Media LLC Named Top Advertising & Marketing Agency in Texas by Clutch

info@techsanmedia.com (Todd Thornton) — Wed, 21 Aug 2019 18:22:38 GMT

TECHsan Media is a Top Digital Marketing Agency in Houston, Dallas, & Austin TX

Here at TECHsan Media, we offer countless services through one functional team. Using multiple companies for services such as web design and SEO can be a huge hassle for clients, whereas we are able to fulfill our clients’ needs all under one roof. Our cohesive and effective campaigns have helped us become a top advertising and marketing agency in Texas according to Clutch! Clutch releases an annual list of its top service providers based on location, and we are so proud to be featured.

Our CEO is very excited about our new title:

“We are very excited about this award because it shows that the long hours of strategic research, planning, & executing isn't going unnoticed. Our reason for starting this business was to bring value in online campaigns.”-CEO, TECHsan MEdia LLC

Clutch has two additional sites that work to connect businesses. The Manifest is a company list blog that posts business news and tips, and posted us under top SEO agencies in Austin. Visual Objects, which showcases creative and visual work , is a portfolio-sharing site for creative design firms like ourselves!

We are thrilled to be featured on Clutch and its sister sites, and we want to make sure to thank our clients for helping us get this far.

Awarded Best Digital Marketing Agency in Austin

info@techsanmedia.com (Todd Thornton) — Tue, 11 Jun 2019 23:04:37 GMT

Expertise chose us out of 194 providers in the Austin area based on 25 variables across the following six criteria: Reputation , Credibility , Availability , Professionalism , and Experience . They included us in a list with 18 other digital marketing agencies in Austin . We are honored to receive this award and happy to see all the hard work we have been putting in for our clients hasn't been going unnoticed.

Contact us Today if you are wondering what we could do for your local business today! We focus on growing a company's brand & overall digital footprint across multiple platforms online like google, bing, social media, directory listings, ect. We are a company that uses analytical information to unlock hidden opportunities & keywords of focus.

We offer a variety of services that can be very effective when combined together:

How to create a Facebook Business Page

info@techsanmedia.com (Todd Thornton) — Sat, 20 Apr 2019 06:32:11 GMT

Here’s what you’ll need to set up your Facebook Page.

1. Your Business Name and Description

Name your Page after your business, or another name that people search for to find your business. Use the About section to tell people what your business does.

2. Profile Photo and Cover Photo

Choose photos that best represent your business. Many businesses choose to use their logo as a profile photo. For the cover photo, choose an image of your store, products, or one from a current marketing campaign.

Page's profile picture:

Displays at 170x170 pixels on your Page on computers, 128x128 pixels on smartphones and 36x36 pixels on most feature phones.

Page's cover photo:

Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.
Must be at least 400 pixels wide and 150 pixels tall.
Loads fastest as an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes.

For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file.

Keep in mind that your Page’s profile picture will be cropped to a circular shape.

3. Choose a Call-to-Action Button

At the top of your Page you can add a call-to-action that directs your Page visitors to do something, like visit your website or call your store. It just takes a few clicks.

4. Verify Facebook Business Page

This is one of the most important steps. ( to verify by phone, your phone number on page must be a landline phone )

To be eligible for a verification badge , you must be an administrator of your business Page and your Page must:

Be published
Have a Profile Picture and Cover Photo
Have posts

To verify your Page:

Click Settings at the top of your Page.
From General , click Page Verification .
Click Verify this Page .
Enter a publicly listed phone number for your business, your country and language.
Click Call Me Now to allow Facebook to call you with a verification code.
Enter the 4-digit verification code and click Continue .

If you prefer to verify your Page with a business document ( click on business document to see list of valid business documents that will be accepted ), click the option Verify this Page with documents instead at the bottom left of the window that appears, then upload a picture of an official document showing your business's name and address.

After Facebook receives your verification code or business document, they'll review your info to confirm that it matches public records and send you a notification or email about your verification status within a few days.

Your Page now has a verified badge and will show up higher in search results which helps attract more visitors to facebook page.

Website PageSpeed and Bounce Rates play Major Roles in SEO Ranking

info@techsanmedia.com (Todd Thornton) — Sun, 08 Jul 2018 13:56:28 GMT

GOOGLE has tools available for you to use to check and make sure your website is meeting requirements.

People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. As of July 2018, Google has announced that page speed will be a ranking factor for mobile searches.

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page.

Here are some areas to focus on to improve PageSpeed for your Website.

Avoid landing page redirects
Enable compression
Improve server response time
Leverage browser caching
Minify resources
Optimize images
Optimize CSS Delivery
Prioritize visible content
Remove render-blocking JavaScript

Here is the link to the Google PageSpeed Insights Test: https://developers.google.com/speed/pagespeed/insights/

PageSpeed Insights reports on the real-world performance of a page for mobile and desktop devices and provides suggestions on how that page may be improved.

Now that we are aware page performance is very important to Google, we need to now focus on implementing Website performance into our everyday SEO routine?

Google Analytics is one of the top, most powerful tools out there for monitoring and analyzing traffic on your website.It gives you an enormous amount of information about who is visiting your site, what they are looking for, and how they are getting to your site. A look at metrics like bounce rate and time on page can show you what you need to improve on your landing pages for better ROI.

If you can take away anything from this post, it should be that when it comes to your Website......

No matter what, Faster is Better and Less is More!

Google Core Search Algorithm Update

info@techsanmedia.com (Todd Thornton) — Fri, 23 Mar 2018 12:19:28 GMT

Google confirms core search ranking algorithm update

Google has confirmed last week that on March 7th they rolled out a “broad core algorithm update” which has impacted the appearance and rankings of websites in the search results. Google performs several algorithm updates everyday that has little impact to website rankings in search results. However, Google only performs several Broad Core Algorithm Updates per year, which in effect creates a large impact for website rankings on search results pages.

Google posted on Twitter that they perform these types of updates “several times per year” and there is nothing a website can do specifically to “fix” their ranking after the core update runs. “Some sites may note drops or gains,” Google explained and said if a page drops, it doesn’t necessarily mean there is something wrong with that page, it is just how Google changed their ranking models that now benefits “pages that were previously under-rewarded.”

Nobody knows exactly what the formula is for these Algorithm Updates, which makes it really tough to determine what changes need to SEO strategy to prevent decrease in site rankings in search results page. Though this Algorithm Update is supposedly directed at Rich Content on Website Pages, there is speculation that there may be a few more factors that are going into Algorithm that may have caused shifts in site rankings.

Let's take a look at some Factors that may have been the cause in your site ranking changes.

Meta descriptions

Well-crafted meta descriptions can have a dramatic, positive effect on click-through rates from organic search. Unfortunately, once a meta description is written for a page, most people never pay attention to it again. That is a huge mistake.

In the case of websites that are actively promoted, new content is often added and existing content edited on a regular basis, which means the perfect meta description today may no longer be ideal next year, or even sooner. For Example, Google increased the maximum length of search results snippets from 160 characters to 320 characters.

"HTTPS" Secure Websites

HTTPS provides a secure, encrypted channel for a website to transfer data to a browser, and vice versa. It uses digital certificates to verify that each party is who they say they are—and that no third-party is intercepting the data. Not having HTTPS on your site can now hurt your marketing efforts in two big ways: search engine visibility and customer trust.

Responsive Website Design (Mobile First Index Update)

Google has been vocal for the past 2 years on the importance of mobile friendly websites, because of the large boost in Mobile Searches compared to Desktop Searches. While it provides a clear advantage in mobile search, responsive design also helps to create a positive user experience and plays a role in converting visitors into leads and customers, so its value goes far beyond SEO.

Internal Page Linking

As content is added to, modified and removed from your website, internal links can end up pointing to missing and/or irrelevant pages, the same way that outbound links can. While this normally won’t cause a problem on the same level as broken and irrelevant outbound links, it can still cause significant problems for both search engines and visitors. As with outbound links, search engines expect inbound links to point to a relevant page, without multiple steps.

Website Page Speed

Most websites load abysmally slowly, especially on mobile devices, and that’s a huge problem. Page Speed already plays a role in user experience, and user experience is already a ranking factor. In other words, it matters now, and it will matter even more very soon.

Attract New Customers with Google Maps Business View

info@techsanmedia.com (Todd Thornton) — Fri, 23 Mar 2018 07:26:57 GMT

Google 360 Virtual Tours is a great way to get attract more customers and Enhance you Business Profile across Google.

Google Maps Business View is a premium quality, 360 virtual tour of your business powered by Street View Technology, allowing customers the opportunity to virtually walk-through the inside of a business as if they were actually there in person. Google Street View Technology will bring your business to life with a high-quality, 360-degree, interactive tour. The Virtual Tour will be visible on Google Search Results, Google Maps, and Google + Local, to give customers a better sense of the layout, decor and ambience of your business, allowing you the opportunity to showcase your business to customers around the world. In addition to being showcased across Google, you can embed your Business Virtual Tour on your own business website and social media pages helping attract even more potential customers.

When prospective customers seek you out on Google Maps, Virtual Tours can help ensure that their first encounters are great ones. These immersive, virtual experiences inspire greater confidence among prospective guests and patrons. Your Google Business Listing is your Company's most visible asset. Improve your presence with Google Street View Content. In order to get a Virtual Tour up for your Business you will need to find a Google Trusted Photographer in your area. Google provides businesses with lists of Google Trusted Photographers in their area, https://www.google.com/streetview/hire/

TECHsan Media is a Google Street View Trusted Agency providing virtual tours to businesses in Greater Austin Area, San Antonio Area, Greater Dallas and Fort Worth Area, and Greater Houston Areas. You can find more information about our virtual tours on our website https://www.techsanmedia.com/google-360-virtual-tours