What is SEO? Search Engine Optimization better known as SEO is becoming the dominant player for Digital Marketing Strategies. Many businesses still do not understand the importance of the concept “ranking on google.” In the past when customers where in need of an immediate service they would refer to the phone book for the information they needed for a local business. Now phone books are pretty much extinct, if someone possesses a phone book usually it is being used as a door stop or prop up for a table, customers who have an immediate need for a service are now referring to google to help direct them to a solution. Accessibility is the key, if you are able to allow your business to be accessible to customers who are looking for solutions, chances are your business is going to be successful. People have the answer at the touch of their fingers with Mobile Searches, to help simplify their life with solutions to their immediate needs.
There are a lot of business owners out there that do not understand the effort and time required for SEO success. There is a Huge Misconception businesses have about SEO mainly from Previous Online Marketing Companies who fail to set expectations. On average SEO takes about 90 days before you can actually begin to see results from optimization efforts. SEO is not a process for instant leads and should not be measured by number of phone calls. If you are looking for instant gratification then SEM (PPC) or Lead Generation Solutions are going to be the way to go. If you have the budget for it, what is highly recommended is running SEM and SEO together, which allows businesses the opportunity to really dominate the Search Engine Results Page by showing up in multiple spots. Taking up as much real estate in Search Engine Results Page is going to increase your chances of getting the call. Another benefit of running SEM and SEO is being able to bring in customers instantly while SEO is doing it's magic.